5 Reasons to Have a Business Facebook Page

If you are not a social media whizz, you may not appreciate the importance of having a Facebook page for your business. Even if you don’t know anything about Facebook or Social Media, it would be a wise move to consider creating a business page.

Below are a few reasons why it would be a good addition to your Marketing Plan.

1. You can learn about your target audience.

When you start to engage with your Facebook audience you can find out more about their wants and needs. Their responses and comments to your posts will offer valuable insight into how you can serve your customers better.

By offering interesting and useful information to your readers you will build trust in your brand.

2. Show the human side of your business.

A business is not just the products or services it provides, it’s about the people within that create the feel good buying factor. People buy from people, so let your customers know who you are.

3. Good for SEO

A Facebook page filled with great content relevant to your business can help you boost your search engine rankings.

You can also use link posts to drive traffic to your website. This should become and important part of your Facebook strategy.

4. It puts your business in front of your customers every day.

With 2.2 billion users as of 2017, the opportunity to get in front of your customers is huge.

It is surprising how many posts get shared, which is one method of increasing your reach. If you belong to any Facebook business groups, you may also have the opportunity to share your content on other pages.

5. Can lower your marketing expenses

By using Targeted Facebook Ads you can reach more of the right people with a minimum spend.

Ads on Facebook are relatively inexpensive when compared to traditional print, radio or TV ads and are 1,000x more targeted.

In a nutshell, it is very worthwhile to create a Facebook Business page. It costs you nothing and has enormous potential.

 If you would like some input on developing a comprehensive Marketing Plan for your business, please get in touch.