If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.
Email is a great, cost-effective way for get your name out there, contact potential customers, and keep existing customers up to date and coming back. And while developing an email list may take some time and effort, sending out an email once you have a list takes very little time.
You can get email addresses by simply asking visitors to sign up for your newsletter on your web-page, offering a free product or service in exchange for an email address, or asking for them from your customers when you take an order.
The key to success with email is to maintain contact with your mailing list...
If you are not a social media whizz, you may not appreciate the importance of having a Facebook page for your business. Even if you don’t know anything about Facebook or Social Media, it would be a wise move to consider creating a business page.
Below are a few reasons why it would be a good addition to your Marketing Plan.
When you start to engage with your Facebook audience you can find out more about their wants and needs. Their responses and comments to your posts will offer valuable insight into how you can serve your customers better.
By offering interesting and useful information to your readers you will build trust in your brand.
A business is not just the products or services it provides, it’s about the people within that create the feel good buying factor. People buy from people, so let your customers know who you are.
A Facebook page...