If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.
Email is a great, cost-effective way for get your name out there, contact potential customers, and keep existing customers up to date and coming back. And while developing an email list may take some time and effort, sending out an email once you have a list takes very little time.
You can get email addresses by simply asking visitors to sign up for your newsletter on your web-page, offering a free product or service in exchange for an email address, or asking for them from your customers when you take an order.
The key to success with email is to maintain contact with your mailing list...