There are a wide variety of marketing strategies and processes that the marketing experts will tell us we must follow. But there seems to be new methods or techniques popping up all the time. How do you know which is right for you?

What type of business?

If you have a product based business, your marketing choices will be different to someone who has a service based business. Low ticket items will need a different approach to high ticket items and so on. The key factor here is about reaching the right people using the right methods. So, where do you start?

When it comes to developing your overall marketing strategy, some people say you should be Omnipresent, meaning you cover all bases. Every social media account, networking, public speaking, FB and Google advertising, SEO, radio and magazines. Not to mention YouTube, your own blogs, email marketing and podcasts. The list seems to grow bigger every day.

Does this work?

One problem with that is keeping track of all your...