It would be true to say that there is more to creating a fulfilling business than making money.  People in the personal development or healing industries don’t usually start their business with the primary intention of making a fortune.

The only problem is, many heart centered business owners have a charitable mindset, and feel compelled to give away their services for very little, or indeed, free. When they think about charging higher prices they feel swamped with guilt. They say “ What if my client can’t afford to pay.  They really need my services!” or “ Who am I to charge that sort of money for what I love to do?”

When I first started out in business I charged what I thought was a suitable price. It was not until I started hiring an office with like minded businesses that I was told I was seriously undercharging. I duly raised my fees and every time I asked my clients to pay I felt embarrassed and guilty. I would...

Many women in business struggle to price their products or services. How do you know what ‘the right price’ is? One way is to calculate the material, manufacturing cost or hours of planning you’ve put in to the product. Unfortunately, that idea is not the best way of determining a good price. The right way is to match the price to its value, and then focus your marketing on showing your customers this unique value.

Defining the Value of Your Offer

Do you understand the value of your product or service? The value is how well it changes the life of your customer. It saves people money or time, prevents hassles, or solves problems. It’s not only how your product does this, but how it does this differently from other products on the market.

^{"Your value proposition is an answer to the question: Why should I buy from you and not your competitor?" Neil Patel}

To define what about your product sets it apart and helps people solve their...