How To Price Your Products or Service – Communicate the Unique Value

marketing offers pricing sales Jun 07, 2021

 

Many women in business struggle to price their products or services. How do you know what ‘the right price’ is? One way is to calculate the material, manufacturing cost or hours of planning you’ve put in to the product. Unfortunately, that idea is not the best way of determining a good price. The right way is to match the price to its value, and then focus your marketing on showing your customers this unique value.

 

Defining the Value of Your Offer

Do you understand the value of your product or service? The value is how well it changes the life of your customer. It saves people money or time, prevents hassles, or solves problems. It’s not only how your product does this, but how it does this differently from other products on the market.

 

"Your value proposition is an answer to the question: Why should I buy from you and not your competitor?" Neil Patel

 

To define what about your product sets it apart and helps people solve their...

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