If you are a coach or a service provider signing up new clients is your life blood. Serving clients consistently is your number one source of income but it’s not always easy to turn that prospect into a paying client.

Over my years of working with women in the service industry I have noticed three shortcomings that get in the way of them having all the clients they want.

1. They charge by the hour
2. They only offer single sessions or one off ‘fixes’
3. They don’t like to ‘sell’ to their prospects.

When most coaches or service providers complete their training they know very little about how to attract and sign on new clients. The information they have probably received is to start out charging ‘X’ amount per hour and slowly build their reputation. Although this is one choice, it’s not a viable option for the long term.

Charging by the hour is a trap that causes stress because you are in a constant state of worry trying to...