In today’s business environment, heart-based entrepreneurs are discovering that the most powerful marketing tool isn't flashy graphics or hard-hitting sales pitches. Instead, it's something infinitely more genuine: empathy. Embracing the empathetic marketing approach, especially through thoughtful storytelling, can transform the way you connect with your clients.

What is Empathetic Marketing?

At its heart, empathetic marketing is about understanding and resonating with the feelings, thoughts, and needs of your audience. It's not about what you want to sell, but about what your clients need to hear. For heart centered professionals, this approach should feel intuitive. After all, empathy is often at the core of what you do.

Why Storytelling?

Stories hold universal appeal. They form the backbone of cultures, shape histories, and personal identities. In marketing, stories have the ability to make a direct impact on our perceptions. They bypass the analytical brain and...

Running your business can be stressful, and one of the biggest challenges women entrepreneurs face is getting a steady flow of clients.

As a service provider, you are fully attuned to what your clients want and are amazing at getting them their desired results. So why aren’t you getting more clients? Often, our external struggles mirror our internal journey so, if you are wondering why you are not getting enough ideal clients then it may be time to reflect on your inner world as well as outer, practical strategies.

Mindset: The Foundation of Your Business

As much as we focus on strategy, networking, and offers, your mindset is equally, if not more, important. If you're holding onto limiting beliefs—perhaps a thought that you're not experienced enough, not good enough, or simply not worthy—these thoughts could be your biggest roadblocks. It's important to identify these self-limiting beliefs, work through them and replace them with empowering...

In the world of entrepreneurship, invisible barriers often stand between a business and its full potential. These barriers are not market fluctuations, competition, or economic downturns, but something far more personal and insidious - limiting beliefs and past traumas. For heart-centered entrepreneurs, people who have chosen a path that aligns with their values and passions, these internal obstacles can be a major stumbling block to their success.    

These entrepreneurs are committed to serving others and making a positive impact in the world. However, they may find themselves grappling with self-doubt, fear, and hesitation, all stemming from deeply ingrained limiting beliefs and past traumas. When left unaddressed, these internal barriers can suppress  growth and prevent their businesses from flourishing.

 "You begin to fly when you let go of self-limiting beliefs and allow your mind and aspirations to rise to greater heights."...

People have been seeking connection with others for thousands of years, yet business networking is a relatively new phenomenon. The more you get out there and network, the more you’ll meet people with whom you can create genuine, mutually beneficial relationships. So, if networking is one of your preferred marketing mediums, the key is to find regular networking opportunities and start building relationships. Here are 8 ways to find places to network.

Networking Sites

Check out networking sites where people list events you can attend. The most popular ones are Meetup and Eventbrite. They list meetings in your local area based around various themes, and it’s an easy way to find events to attend near you.

Social Media

In the same way, you can find events listed on social media. People will advertise opportunities in their news feed and some platforms like Facebook allow you to create events. Use the search function to look for networking opportunities...

Do you ever feel trapped by indecision? When the pressure is on and you know you have to do something but you’re afraid to act. You don’t have much time to figure out the next steps, and you're stalling out because you're suddenly unsure. In fact, you’re not even sure you can make the right decision, much less act on it. What do you do?

The problem isn’t so much about what needs to be decided. Instead, when this happens, you need to figure out how to find the confidence to act. But where can you gain unwavering self-belief fast?

Give Yourself a Pep Talk

Hey, you've been here before. You've had doubts, made decisions, and in the end, things turned out just fine. Remind yourself of a little previous history where you know you did well. Now use a little logic: if you've done it before, it's clear you can do it again.

Choose Who you Hang Out With

Do you have a support system? If those around you are more likely to criticize than cheer you on,...

Staying organized both in your home life and work life can sometimes be a challenge. If you work from home or just have a small home office, it’s very important to make sure your work space is properly maintained and you can find everything easily. Too much clutter can make life much more difficult, and important tasks and papers can get lost in the shuffle.

'Sometimes the biggest gain in productive energy will come from cleaning the cobwebs, dealing with old business, and clearing the desks—cutting loose debris that's impeding forward motion.' David Allen

 

I’m not what you’d call a naturally neat person but I know that with proper organization, it is so much easier to find the things you are looking for. This will help create a sense of calm in your work environment.

Today I want to challenge you to look at your current work space and….tidy it up! I did this challenge last year and it felt soooo good.

Here are 5 tips to help you...

If you want to be successful, one of the most important steps is setting goals.  If you just work to get things done, you end up going through the motions with no real purpose or drive. This is especially important as we move into the last part of the year. Now is the time to review the goals you set earlier and see if they are still relevant and important. There is still plenty of time to achieve your goals so here are a few tips to stay on track.

1. Write it down.

When it comes to keeping appointments and meeting deadlines, most people have to write them down —or else they somehow disappear until after they’ve passed. The same is true with goals. There is something magical that happens between the brain and the pen. By writing your goals down - and seeing your goals written, it reinforces that goal and makes it more attainable.

“By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want...

If you are a coach or a service provider signing up new clients is your life blood. Serving clients consistently is your number one source of income but it’s not always easy to turn that prospect into a paying client.

Over my years of working with women in the service industry I have noticed three shortcomings that get in the way of them having all the clients they want.

1. They charge by the hour
2. They only offer single sessions or one off ‘fixes’
3. They don’t like to ‘sell’ to their prospects.

When most coaches or service providers complete their training they know very little about how to attract and sign on new clients. The information they have probably received is to start out charging ‘X’ amount per hour and slowly build their reputation. Although this is one choice, it’s not a viable option for the long term.

Charging by the hour is a trap that causes stress because you are in a constant state of worry trying to...

It would be true to say that there is more to creating a fulfilling business than making money.  People in the personal development or healing industries don’t usually start their business with the primary intention of making a fortune.

The only problem is, many heart centered business owners have a charitable mindset, and feel compelled to give away their services for very little, or indeed, free. When they think about charging higher prices they feel swamped with guilt. They say “ What if my client can’t afford to pay.  They really need my services!” or “ Who am I to charge that sort of money for what I love to do?”

When I first started out in business I charged what I thought was a suitable price. It was not until I started hiring an office with like minded businesses that I was told I was seriously undercharging. I duly raised my fees and every time I asked my clients to pay I felt embarrassed and guilty. I would...

We all know goals provide focus. With no plan to guide you, people  tend to drift. But there is more to goals than you might think.

Setting and keeping goals is a skill, and like any skill, there’s a right way to do it. One thing you might find helpful is separating your goals into behavior-based and outcome-based models. There are a few differences between the two, and knowing which is which can be key.

Behavior-Based Goals

Behavior-based goals are typically changes you make to how you act. For instance, handling stress better, being nicer to others, and spending less time procrastinating are all examples of behavior-based goals. They focus on how you personally feel and behave, rather than just looking purely at the outcome of your actions.

Behavior-based goals play into outcome-based goals, but they aren’t the same. When you change how you think and feel, often you’ll notice a change in results. But that’s not the focus, it’s just...